

T-shirt - buying from the manufacturer
Let’s have a look at all this in detail.
First, the t-shirt is usually cotton and cotton is a traded commodity on the
stock exchange. Most cotton in the world comes from USA or Uzbekistan. It has to
be bought on world stock exchange trade prices based on quality and
availability.
Timing of the buy and locking it in are therefore based on a long term
manufacturing program. Therefore it is beneficial that the buyer state that they
would require say xxxx amount per month per year. Then buyer and seller can plan
ahead. As you can see trial orders then become a problem as manufacturer can’t
lock in a futures buy on the cotton or chemicals or even production line space.
It is imperative that the real end buyer state and back it up with a Letter of
Credit (LC) that they want xxxx containers of t-shirts per month x 12 months.
If the LC goes through broker after broker then they need to push down the price
to cover their commissions and all the bank charges/exchange rates. So the price
becomes lower than the cost price and then cannot be done.
Second, the buyer can send all t-shirt size specs
for a quote and believe me anyone can quote whatever price you want to hear, but
will the lowest priced item ever be shipped and what about the quality – will it
be acceptable. Probably not.
So a sample is requested from the buyer so that the manufacturer can see the
look and the feel of the garment. This is also a way of assessing if the buyers
real as they have no problem in sending samples. But brokers have a problem with
getting the samples and then paying the courier charges.
A counter sample is then made and sent to the buyer. Like everything you pay for
quality. A 50 cent t-shirt is a 50 cent t-shirt. Good for a few washes then it’s
out of shape, stitching broken and faded colour.
Again we always ask for buyers samples to see the stitching weight and general
quality. With these in hand we can work out if we can meet the target prices.
Third, end buyers know the target prices. They accept that the manufacturer has
to make a few cents to stay in business. However, when a middleman or broker
gets involved they need to push down the price of the unit by a few cents. The
more middlemen the lower the target price becomes, sometimes it gets so low that
no one in the world can manufacture for these prices. Not even a 3rd world
sweatshops. The price becomes so low that we can’t even buy the yarn so all bets
are off.
This is why we always ask the target price.
Also the buyers or brokers need to realise that we are not going to move our
current production, that is making profit for us, in order to make the lower
priced item for them. This is not good business.
Recently, we have had many African aids or election t-shirt orders – all scams –
I have worked a few of them and all that happens is that someone in the end
loses as they get greedy and think the deal will eventuates – it never does. The
story is that they will pay US$5 per shirt and that you can make for US$1 and so
not a bad profit. However, they want samples of each size and colour, so you may
end up shipping 12 or so t-shirts - work out the freight on this - then multiply
it by the hundreds of enquiries you get and your out of pocket by US$1000's.
The sample t-shirts end up as gifts for family or they sell in the market to
make a few bob!
Whatever you do just trash these enquiries.
I had a few enquiries from MEXICO, from several different sources and they were
all the same except for the price. The more brokers the lower the price. Trash
them as well.
In the t-shirt industry the USA dominates and as such can dictate quota to
different countries. For example a few years ago Vietnam was the place to be and
so we set up a factory 2.5 hours south of Hanoi. All was well until the USA
revoked quota for Vietnam. After all the work we had done in getting the factory
safety and anti sweatshop compliant for USA companies all was shut down as the
quota added price wasn’t competitive enough.
We did the same in Bangladesh, but if anyone’s been there you will see that it
is one of the most corrupt countries and has huge problems in consistently
delivering a quality product.
Another place to think twice about when getting anything manufactured. There are
still a few court cases we are running there.
On the quota issue I will explain our last venture that originated from South
Africa. A long term friend had received an order from the USA. I sent the
standard questionnaire and received some info and requested samples. They
didn’t have any and my alarm bells were ringing. However for the sake of my
pleading friend we pressed on. The order was for the USA and so some creative
manufacturing need to be done to be compliant with the quota issue. So part of
the shirt need to be made and then finished in another country that had quota
for the USA.
Imagine the process, buy the cotton in a time when oil prices were hitting
nearly $80 a barrel, ship it to 2 countries to get manufactured then finally
ship to the USA.
Every component of the shirt was the same – double sometimes triple shipping and
all this was to fit into a target price that had 2 brokers involved.
To save our company holding the bag and losing dollars we insisted on 80% cash
to forward buy and lock in cotton, dye, CMP and shipping – there was no other
way.
Needless to say, there was no way the brokers would put the money up and the
buyers would not forward any money through the brokers either.
Everyday I was getting 3 calls on where the process was up to.
Unfortunately it went nowhere although 6 weeks was spent on it.
I just don’t know how these brokers think that their pleading and crying over
the phone is going to wish the contract through.
STICK TO THIS LOGIC _ Business is business and there is a process to follow -
same as the banks - dont take it personally.
There is a simple way to get these contracts through:
1. Make sure the end buyers the end buyer. Good talkers are a dime a dozen and
they fall apart when real questions are asked and real answers are expected.
2. Work out what your commissions are and are they reasonable for the amount of
work you are doing.
3. Don't hold back info to protect your interests. All info is needed up front
so that the details can be assessed and not to much times wasted.
4. Find a manufacturer that can protect your interests too. There is a certain
amount of trust and respect needed, after all you have brought new business to
the manufacturer and they should reward you for it.
I hope this helps some realize that you just can’t put x and y together and then
start spending the commissions. It doesn’t work like that as it takes months to
make and ship t-shirts.
MANY COUNTRIES are involved. The stock market and the price of oil affect all.
On top add tariffs and quotas and then try to work out a realistic price.
Real buyers will work with you and realize these pressures on the manufacturers.
Both manufacturer and buyer need to make a few cents on each t-shirt otherwise
there's no mutual business
Finally, look for manufacturers that have in place many contracts with cotton
growers, chemical manufacturers and shippers – therefore being in control and
able to offer the right price to the end buyers.
When a manufacturer has a vertical operation then you can be mostly assured that
you will get the t-shirts you paid for.
Best of luck T-shirt size specifications